The global market for dietary fiber and specialty carbohydrates exceeded 1 million tonnes in 2015. Rising popularity of fortification in the food and beverage sector amid growing awareness of healthy lifestyles is likely to boost the size of the industry during the forecast period.
Dietary fiber is an indigestible substance that remains unaffected for digestion and absorption in the human small intestine by partial or complete fermentation in the human large intestine.
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World Health Challenges
Functional drinks are expected to grow in volume at a CAGR of 6.5% from 2016 to 2024, given new product launches in segments such as beverages, rejuvenating liquids, and weight management syrups. In addition, increasing awareness of calorie restriction due to growing concerns over obesity and cardiovascular disease is expected to increase the need for functional beverages and, in turn, the demand for fuel fiber in the coming years.
Health Benefits from food
As a population, we become more proactive and take responsibility for our own health and well-being. This intense interest in our health, combined with rapid advances in scientific knowledge and significant advances in agricultural technology to support functional nutrition, has contributed to the recent increased focus on functional nutrition. People are looking for foods and their ingredients that offer benefits that go well beyond basic metabolic and nutritional needs.Consumers are looking to foods as preventative medicines. As an easily accessible natural way to reduce the risk of chronic diseases such as heart disease, cancer and diabetes. Promotes optimal body weight; supports memory and mental health. and improve general health. Not surprisingly, polls show that a majority of consumers believe some foods have health benefits beyond simple nutrition. The same poll supports the idea that the majority of people want to know more about functional nutrition.